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Trump Hotel Collection raises philanthropy profile with St. Jude partnership
St. Jude is promoted on the Trump Hotel Collection Web site The Trump Hotel Collection bolstered its credentials as a responsible corporate citizen this holiday season through its Thanks & Giving...
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Philanthropy will help luxury brands win over affluent consumers: Luxury...
Local Four Seasons employees help orphans in Japan LONDON – More than half of the world’s affluent consumers feel a responsibility to give to those who are less fortunate, according to a presentation...
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Mulberry supports Children in Need with limited-time teddy bear auction
The Mulberry Pudsey British designers including Mulberry, Erdem, Giles Deacon and Jonathan Saunders have created exclusive fashion Pudsey teddy bears for this year’s Children in Need auction. The nine...
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Montblanc drives ecommerce, philanthropy through gifting program
Montblanc partnered with the Texas Children's Cancer Center Montblanc, a maker of writing instruments and watches, is driving ecommerce by offering customers the chance to purchase a bracelet as a...
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Brikk pushes solid-gold iPhone cases with philanthropic twist
Brikk solid gold iPhone case High-end technology accessories maker Brikk is marketing solid-gold and platinum iPhone 5 cases to affluent consumers through a charity component. The brand promises to...
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Gucci embraces star power to drive charity concert
Gucci's Chime for Change Italian fashion house Gucci is pushing its global philanthropic campaign called Chime for Change through a live concert June 1 that will feature big-name performers such as...
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Rolls-Royce drives corporate philanthropy via charity partnership
Southampton Children's Hospital Rolls-Royce Motor Cars is driving its company-wide philanthropic efforts through a new partnership with the Southampton Hospital Paediatric Rheumatology Service in...
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Gucci CEO claims philanthropy gives meaning to luxury products
Gucci's Frida Giannini for Chime for Change VIENNA, Austria – The CEO of Gucci at the FT Business of Luxury Summit 2013 earlier this week said that the long-term goal of the Italian brand’s...
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Valentino generates public awareness of philanthropic values
Valentino spring/summer 2013 Italian fashion house Valentino, along with other luxury marketers such as Missoni, Maserati and Bentley Motors, is partnering with the Cash & Rocket charity drive in...
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Luxury brands pushing philanthropy as CSR
Chris Knop is a corporate social responsibility management consultant and founder of Adwater By Chris Knop Recently there seems to be an influx of luxury brands jumping on the charity and philanthropy...
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Gucci appeals to young consumers with music-focused philanthropy
Gucci Interlocking Grammy Collection watch Italian fashion house Gucci is attracting young consumers through its Timepieces & Jewelry Music Fund that is giving students in China, Britain and Japan...
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Ritz-Carlton blends Make-A-Wish campaign with larger philanthropy vision
The Ritz-Carlton gift cards The Ritz-Carlton is donating up to $100,000 to the Make-A-Wish Foundation Dec. 9-20 through a gift card initiative stemming from its Community Footprints canopy program. The...
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Ritz-Carlton elevates educational goals via open-source mentoring toolkit
Healthy eating program in "Succeed Through Service" The Ritz-Carlton is expanding its efforts to help students around the world to pursue a fulfilling education by making its “Succeed Through Service”...
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Four Seasons Maui highlights local involvement with voluntourism offers
Four Seasons Maui's "Team for Trees" Four Seasons Resort Maui at Wailea, HI, is inviting affluent consumers with a penchant for charity to participate in a range of community “voluntourism” offers. The...
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Jaguar Land Rover targets different audiences on US coasts
Jaguar Land Rover North America promotes brand Jaguar Land Rover North America is launching two very different campaigns on each coast of the United States. In New York, the automaker will be helping...
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G2G Collection attracts affluent consumers with charity-centric travel
G2G promotional image Getaway 2 Give is looking to tap into the growing “Conscious Capitalist” movement to provide affluent consumers with ways to give back while traveling. Travel experts at the...
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Breguet, Frédérique Constant renew outside endeavors
The Great Mountains International Music Festival & School Swiss watchmaker Breguet is bolstering its music credentials, while Frédérique Constant is re-enlisting actress Inès Sastre to be the face...
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UHNW approach to philanthropy shifts from gifts to targeted projects
Gucci’s Grammy Camp performance Forty percent of donations from ultra-high-net-worth individuals in the United States goes toward educational causes, according to a report by Wealth-X and Arton...
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Peninsula Hotels goes beyond the norm for breast cancer awareness
The Peninsula Hotels branded vehicle The Peninsula Hotels has committed itself to Breast Cancer Awareness month, presenting consumers with an extensive and varied array of content. Breast cancer...
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Town & Country’s May edition spurs acts of kindness among affluent audience
Town & Country’s May 2015 cover Luxury brands such as David Yurman, Dior and Ralph Lauren rallied behind charitable causes through advertising placed in the May philanthropy-themed issue of Town...
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